Cookie Policy

Last updated 23 May 2018

This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Roche Diagnostics

When we use “we”, “us”, and “ours”, we refer to Roche Diagnostics – meaning:

–     Roche Diagnostics Nederland B.V.

–     Roche Sistemas de Diagnósticos, Lda. (PT),

–     Roche Diagnostics A/S (DK),

–     Roche Diagnostics Scandinavia AB (SE),

–     Roche Diagnostics Oy (FI),

–     Roche Diagnostics Norge AS (NO),

–     Roche Diagnostics – Belgium,

The Cookie Policy applies to our website


In some cases we may use cookies to collect personal information, or data that becomes personal information if we combine it with other information. In those cases, our Privacy Policy ( will apply in addition to this Cookie Policy.

What are cookies? 

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Many website owners use cookies to make their websites work, or work more efficiently. In addition, cookies can be used to provide reporting information.

Cookies set by the website owner – Roche Diagnostics in this case – are called “first party cookies”. Cookies set by other parties are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website, for instance advertising, interactive content, and analytics. The parties that set these third party cookies can recognise your computer, both when it visits the website and when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons. We refer to these cookies as “essential” or “strictly necessary” cookies, because our websites need them to operate.

Other cookies enable us to enhance the experience on our online properties by tracking and targeting the interests of our users. Third parties serve cookies through our websites for advertising, analytics and other purposes. The specific types of first and third party cookies served through our website and the purposes they perform are described below.

Essential website cookies:

The following cookies are strictly necessary to provide you with our websites’ services, or to enable you to use some of its features. We also list an anonimized variation of Google Analytics under this essential cookie section as the service does not process or track any personal information in this setting.

wordpress_[hash], Until you sign out.
wordpress_logged_in_[hash], Until you sign out.
wp-settings-{time}-[UID], Until you sign out.
comment_author_[HASH], 1 year
comment_author_email_[HASH], 1 year
comment_author_url_[HASH], 1 year
Youtube embedded video
GPS, 20 minutes
IDE, 1 year
PREF, 2 years from set/update
YSC, At end of session
Google Analytics
_ga, 2 years
_gat, 1 minute
_gid, 24 hours

How to refuse: Because these cookies are strictly necessary to deliver the websites to you, you cannot refuse them. You can block or delete them by changing your browser settings, as described below at “How can I control Cookies?”

Analytics and customisation cookies:

These cookies collect information to help us understand how our websites are being used, and,how effective our marketing campaigns are. They can also enable us to customize our websites for you. When you accept the analytics cookie group the anonymisation of Google Analytics data will be removed.

Google Analytics
_ga, 2 years
_gat, 1 minute
_gid, 24 hours

How to refuse: You can manage these cookies in your privacy preference centre, which you can access via the link in the footer of the website.

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They prevent the same ad from reappearing continously, and in some cases they select advertisements that are based on your interests. These cookies are linked to a computer, and do not gather any personal information about you.

These are the two main ways we use advertising and targeting cookies:

  1. Interest-based advertising (or online behavioural advertising) means that our third party service providers place cookies on your device. These cookies remember your web browsing activity and group your interests, so they can provide you with advertisements that are more relevant to you when you visit our websites. Your previous web browsing activity can be used to infer things about you, such as your demographics (age, gender etc.).
  2. ‘Retargeting’ is a form of interest-based advertising that enables our advertising partners to show you advertisements based on your online browsing activity. This allows companies to advertise to people who previously visited their website. These cookies are usually placed on your device by third-party advertising networks. We have listed the main third party networks we work with below.

Without these cookies, it is likely that the amount of online advertisements you encounter stays the same, but that the type of advertisements will be less relevant to you.

Facebook pixel At end of session
fr, 3 months
Twitter pixel
personalization_id, 2 years
Eloqua pixel
ELOQUA, 2 years
ELQSTATUS, 2 years
BizoID, 6 months
UserMatchHistory, 6 months
bcookie, 2 years
lang, At end of session
lidc, 1 day
IDE, 1 Years, 10 Months, 28 days
JAR, 0 Years, 1 Months, 0 days
1P_JAR, 0 Years, 1 Months, 0 days
APISID, 1 Years, 11 Months, 17 days
APISID, 1 Years, 11 Months, 17 days
CONSENT, 19 Years, 6 Months, 7 days
CONSENT, 19 Years, 6 Months, 7 days
HSID, 1 Years, 11 Months, 17 days
HSID, 1 Years, 11 Months, 17 days
NID, 0 Years, 6 Months, 0 days
NID, 0 Years, 5 Months, 27 days
OGPC, 0 Years, 1 Months, 13 days
SAPISID, 1 Years, 11 Months, 17 days
SAPISID, 1 Years, 11 Months, 17 days
SID, 1 Years, 11 Months, 17 days
SID, 1 Years, 11 Months, 17 days
SIDCC, 0 Years, 2 Months, 29 days
SSID, 1 Years, 11 Months, 17 days
SSID, 1 Years, 11 Months, 17 days
_ga, 1 Years, 11 Months, 24 days

How to refuse: You can manage these cookies in your privacy preference centre, which you can access via the link in the footer of the website.

What about other tracking technologies?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies, like web beacons (sometimes called “tracking pixels” or “clear gifs”). Web beacons are tiny graphics files that contain a unique identifier. This identifier enables us to recognise when someone has visited our websites or opened an e-mail that we sent. This allows us, to monitor the traffic patterns of users within our website, to deliver or communicate with cookies, or to see whether you have come to our website from an online advertisement displayed on a third-party website. It also enables us to improve site performance, and to measure the success of email marketing campaigns. In many cases, these technologies need cookies to function properly, and declining cookies will impair their functioning.

How can I control cookies?

You have the right to accept, reject cookies or revoke your acceptance. You can exercise your cookie preferences by clicking on the Privacy Preference Settings in the footer of our websites.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, although your access to some functionalities and areas may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, we refer you to your browser’s help menu for more information.